Executive Profile
Directing visual stories, commercial video concepts, and digital brand ecosystems
Creative Director & Media Producer with 15+ years of experience founding tech and media ventures, directing brand ecosystems, writing commercial concepts, and leading cross-functional creative teams. Brings together high-level brand narrative, video direction, and storytelling with a deep foundation in digital platform strategy and audio production. Former tech founder, CTO, and Design Lead; raised $550k+ in VC and angel capital.
Core Competencies
Where I add the most leverage
Creative Direction & Storytelling
Creating video concepts, soundscapes, and visual worlds that elevate authentic connection and belonging.
Film Scoring & Sound Design
Composing original film scores, bespoke musical cues, and immersive soundscapes that anchor emotional narrative.
Cinematic Video Production
Filming, editing, and pacing video essays, multi-part series, and documentary-style narratives shaped by emotion, visual rhythm, and narrative intimacy.
Community Experiences
Creating and directing physical gatherings that transform shared space into real human connection through sound and ambience.
Professional Experience
Creative direction, media production, and venture execution
Creative Director & Media Producer
2018 – Present · Sydney, AU / GlobalSky Rivers Media
- Brand & Video Direction: Direct end-to-end video production, commercial video concepts, scriptwriting, voiceover copy, and original film scoring for purpose-driven brands, short films, and digital platforms.
- Pre-Visualisation Workflows: Deploy generative AI toolsets (Claude, Midjourney, Higgsfield) for rapid visual pre-visualisation, storyboarding, moodboarding, and narrative script development.
- Media & Brand Advisory: Advise founders, production houses, and creative teams on narrative positioning, pitch deck storytelling, and multi-channel content strategy.
Founder & Creative Director
2018 – Present · Sydney, AUSky Rivers Experiential
- Immersive Sensory Experiences: Create and direct immersive event series (500+ events, 4,100+ attendees), specialising in deep sensory experiences through wellbeing practices, ambient lighting, and spatial soundscapes.
- Earthbass Project: Founded Earthbass to facilitate live immersive events, compose original spatial soundscapes, and direct and create promotional video campaigns.
- Digital Media & Course Direction: Translate real-world sensory experiences into digital media and online courses, including writing, filming, editing, and scoring "Return to Your Body's Wisdom" (a 10-episode digital video course).
Founder & Creative Director
Jan 2014 – Mar 2016 · London, UKStyleicona
- Brand & Product Leadership: Founded Styleicona and led the full product lifecycle from concept to launch, including brand identity, UI/UX architecture, product design, and leading a cross-functional team through the build and execution.
- Creator & Influencer Video Campaigns: Architected and directed influencer video marketing campaigns in collaboration with top UK fashion vloggers, guiding creative briefs and organic product placement.
- Fundraising & Omnichannel Growth: Raised £90k (~$170k AUD) seed capital from retail VC TrueStart and directed physical-to-digital interactive media displays at Trinity Leeds shopping centre.
Co-Founder, CTO & Design Director
Apr 2012 – Dec 2013 · Sydney, AUVimily
- Branding & Product Design: Created the brand identity and designed the complete mobile app and web platform UI/UX, built to preserve authentic oral histories and personal narratives.
- Frictionless Storytelling App: Architected a prompt-guided mobile interface that removes camera anxiety, transforming raw user videos into structured, compelling narrative timelines.
- Brand Launch Film & Creative Direction: Authored the original creative concept and visual storyline for Vimily's flagship launch film, directing the narrative in partnership with an external production house.
- Venture Capital & Strategic Product Pivot: Co-founded and raised $180k in angel seed capital across Australia, the UK, and the US, driving the strategic re-architecture from a consumer storytelling app into a high-growth B2B enterprise video engine.
Lead Product Designer & UX Architect
2006 – 2018 · Sydney / GlobalSky Rivers Design (formerly Katrin Suess)
- Platform Architecture (50+ Platforms): Designed UI/UX systems, user flows, component design systems, and platform logic across Europe, Australia, and the US.
- Product & Brand Strategy: Led end-to-end digital product design and brand strategy for tech startups, enterprise clients, and digital platforms.
- Cross-Functional Execution: Partnered directly with engineering teams and founders to translate business requirements into intuitive visual systems.
Tools & Capabilities
Creative stack & production tools
Creative Direction & Writing
Production & Post-Production
Digital Systems & Design
AI & Pre-Visualization Pipelines
Education
Formal grounding in design & communication
Master of Arts (MA) in Design Innovation (Interactive Design)
De Montfort University, Leicester, UK
Bachelor of Arts (BA) in Web Design, PR & Online Journalism
Cologne University of Applied Sciences, Germany