2012 · Vimily · Co-Founder, CTO & Design Director ($180k Raised)
Brand Launch Video Concept & Copy
Authored the creative concept, visual storyline, and on-screen copy for Vimily’s flagship launch film, guiding the narrative in partnership with an external production agency.
Executive Role
Co-Founder & Design Lead
Led brand strategy, platform UI/UX, and overall creative direction for Vimily's flagship launch campaign.
Venture Capital
$180k Seed Funding
Raised angel funding across Australia, the UK, and the US to build and scale the mobile video platform.
Campaign Deliverables
Launch Video Execution
Developed the visual narrative, on-screen copy, and acoustic music brief, guiding the agency production partnership.
Creative Challenge & Solution
Preserving authentic human stories through structured video prompt design
01 / Concept
The Core Human Narrative
Vimily was founded on a simple premise: preserving authentic family oral histories and personal narratives before they are lost. The launch video needed to articulate this emotional core without sounding technical or overly transactional.
02 / Narrative Arc
Visual Storytelling & On-Screen Copy
Crafted a visual narrative capturing a grandmother sharing her immigration story with her grandson. Relying on imagery and bespoke acoustic music rather than voiceover, the emotional arc is driven by minimal on-screen text overlays.
03 / Music Brief
Organic Acoustic Score
Hired and briefed the composer to craft a warm, minimalist soundtrack driven entirely by organic acoustic guitar and whistling, creating an intimate backdrop for the visual storyline.
04 / Execution
Production & Product Alignment
Guided the visual storyline with an external production agency while designing Vimily's app interface, ensuring the emotional narrative of the campaign aligned perfectly with the actual product experience.