2024 · Pointblank Music School (LA) · Commercial Sync Composition
Audi Commercial Score
Commercial sync score assignment featuring cinematic orchestral arrangements, driving percussion, and a contrasting glockenspiel motif to capture intense psychological fortitude and dark, majestic tension.
Commercial Sync
Cinematic Audi Brief
Developed as a high-impact commercial score exploring dark psychological tension, dramatic contrast, and cinematic build-ups for an intense voiceover delivery.
Instrumentation
Hybrid Orchestral & Glockenspiel
Pairs heavy orchestral string sections and driving cinematic percussion with an innocent, delicate glockenspiel counter-motif.
Narrative Vision
Majestic & Unforgiving Tension
Juxtaposes a menacing, "Joker-esque" voiceover against an escalating score that balances mysterious power with sweet, childlike melodic motifs.
Featured Sync Assignment
Audi: Defy Limitations
Leans into the voiceover's eerie monologue ("I've seen things I shouldn't have...") by layering building orchestral strings and percussion against a delicate glockenspiel motif, elevating a standard luxury car brief into a powerful, cinematic character study.
Educational sync assignment produced for Pointblank Music School (LA). Video footage used under spec/academic portfolio license; original rights belong to Audi.
Production & Composition Strategy
Elevating luxury automotive branding through dark, heart-racing tension
01 / Concept
Pushing the Psychological Narrative
Interpreted the voiceover's unsettling script through a dark, majestic lens[cite: 6]. Rather than taking a conventional luxury car approach, the score embraces a powerful, "Joker-esque" psychological aura that matches the script's theme of unrelenting fortitude and extremes[cite: 6].
02 / Orchestration
High-Impact Dynamic Contrast
Built a dual-layered arrangement featuring intense orchestral strings and heavy cinematic percussion to drive momentum, offset by a simple, sweet glockenspiel melody that provides an eerie, innocent counterpart.
03 / Dynamic Sync
Voiceover & Hit Alignment
Precision-timed building orchestral swells and subtle textural pauses to accommodate key spoken hits—such as "unforgiving," "extremes," and "defy limitations"—maximising emotional resonance leading up to the final reveal[cite: 6].
04 / Creative Identity
Cinematic Scale & Engagement
Leverages tonal darkness and heart-racing tension to transform a standard commercial brief into a captivating, movie-like experience that keeps viewers hooked and wanting to know what happens next.